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From the first "hello", all the way to the much-anticipated launch. Whether it's a single project or an entire campaign, I'll work with you to reach your goals.
Making sure you feel confident with the creative direction and process of your project, from start to finish, hello to launch!
HELLO: Meeting, whether by phone or over coffee, is a great way to learn about you and your business. We'll discuss specifics of the project, who you are, and where you want to go.
RESEARCH: I'll check out your competitors to see what others in the industry are doing, or not doing. Do you have brand standards that need to be followed? Do you have design samples that you like, or don't like? I'll research online to find more inspiration.
STRATEGY: My goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. In the end, we are looking for strategic design solutions that work and fulfill objectives.
DESIGN: The fun part! I get inspiration from all around me! I start with sketches to get some ideas on paper, then move to the computer to start mixing up colors, textures, fonts, and images. I usually provide several concepts and see which ones move you.
REFINE: Revise, refine, perfect. Every project takes some refinement, whether in design or production. It's all about getting it just right.
LAUNCH: Whether sending files to the printer, signing off on that press check, launching a website, or perfecting an online presence. It's time to celebrate a new step forward for your business. Cheers!
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