One of my favorite branding and packaging design projects is Allerpet. After redesigning the logo to a more contemporary look, I then tackled the dated packaging which was ineffective in relaying the product story. Consumers didn't understand how the product was used on the pet to remove dander. By defining and organizing the hierarchy of the messaging, I was able to better communicate the product and how it is used. Appealing, modern, and colorful graphics, and a new vibrant color palette, gave this product a wonderful new shelf presence and brand success.

 

I've since designed many promotional materials for Allerpet including print and web ads, social media, and most recently... an entirely newly designed website!

 

Sneak peek below...